Our mission is simple: Do what's good for our animals, good for our planet and good for you.

Going Against the Grain

Then in 1993, John and some of his neighboring farmers attended a lecture on holistic land management. Most of them walked away and returned to farming as usual. But John—along with several other men who were there that night—was inspired. He saw a future of healthier land and healthier animals, as well as a way to re-energize a local farming community that had been dying for years.

With these new methods a farmer could cultivate richer soil and biodiversity on their land, bypass the need for expensive irrigation systems with rainwater alone, counter and negate the effects of too much carbon in our atmosphere, raise healthier animals, and create a self-sustaining cattle ranch that wasn't at the whim of industrial agribusiness. But would theory translate into practice? The Wood family, along with the other founding families of U.S. Wellness Meats, decided to give it a shot.