Every farm in the U.S. Wellness Meats network is owned by a family committed to the sustainable, humane practices of our brand.

the woods
the suters
the leesers
the crums

The Crums

Don't let Jim Crum's soft-spoken demeanor fool you. Underneath that quiet exterior is a visionary, an entrepreneur, and a man who knows that sometimes you just have to take a step back and question business-as-usual.

Jim's motto?
"When you do good, you'll
prosper and succeed."
Grass-fed fit the bill.

Though he lives on, and farms, the same land near Virginia, Illinois that his ancestors have worked on for six generations, Jim has spent his career looking for better ways to do the work he knows so well.

It's fitting, then, that he and John Wood met way back in 1988 at an agriculture meeting at Purdue University. Both were livestock farmers at the time, raising grain and corn-fed cattle, but both were also looking for ways to improve their businesses. They didn't find inspiration at that particular meeting, but being minority livestock farmers at the meeting, Jim and John recognized a shared spark and the remained friends.

It would be nearly a decade before Jim and John found something to hang their hats on: with one fateful lecture on holistic land management, they realized that sustainable, grass-fed practices were what they had been looking for all this time.

Jim realized that this new model offered a chance to alter the face of farming for animals, farmers, and the planet. It wasn't going to be easy, but he knew that by learning to work with nature and being thrifty, he was getting at farming as it should be.

Jim's motto? "When you do good, you'll prosper and succeed." Grass-fed fit the bill.

All this helps explain why Jim is as enthusiastic about U.S. Wellness Meats today as he was 10 years ago. At the heart of grass-fed farming is respect—respect for the customer, respect for the animals and respect for the land—and Jim is happy to be a part of a business that not only reflects his values, but also those of most Americans.